A designer building tools
A designer building tools
A designer building tools
that work when…
that work when…
that work when…
I design products that make complicated things feel simple — and keep users coming back. Cognitive science background. Shipped across 3+ universities.
I design products that make complicated things feel simple — and keep users coming back. Cognitive science background. Shipped across 3+ universities.
I design products that make complicated things feel simple — and keep users coming back. Cognitive science background. Shipped across 3+ universities.
USERS CAN'T
USERS CAN'T
USERS CAN'T
I'm Salma Nurse
I'm Salma Nurse
I'm Salma Nurse




I'm a UX designer with a background in cognitive science — which means I design around how people actually think. I've shipped products for students navigating complex institutions, built systems that made cross-functional teams actually work, and designed for users who would leave in ten seconds if something didn't make sense immediately. That's the standard I hold myself to.
I'm a UX designer with a background in cognitive science — which means I design around how people actually think. I've shipped products for students navigating complex institutions, built systems that made cross-functional teams actually work, and designed for users who would leave in ten seconds if something didn't make sense immediately. That's the standard I hold myself to.
